Research

A good web site is usually the result of lots of research.
Research concerning the company/person that the site represents. Dates, people, places. The who, when, why, when, how, and what of the business.

Research concerning the viewer that will be looking at the information displayed. Average modem speed, monitor size, techno ability, income, and age are factors.

Research concerning the vision of the client , i.e. purpose, image, look and feel for the viewer. The differentiation between the viewer and web client is very important
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How do you want the site visitor to feel about you/your company after he leaves your site?

Will he come back?

Will he recommend the site to others?

How will the viewer feel about your company?

Choose from these possibilities: friendly, honest, respect, interested in you, professional, etc.

Your web site can be a way of transmitting many feelings and looks to the public and you have control of that, if we do the research